LUCY WANJAU: Chief Executive Officer and Regional Lead, Target Mart Limited

Lucy Wanjau is a seasoned business leader with over a decade of experience across multiple sectors. As
CEO and Regional Lead at Target Mart Limited, she spearheads the strategic direction of a leading
supply chain company in Kenya’s beauty and cosmetics industry, while managing a successful beauty
studio. Her leadership is marked by the development and execution of business plans focused on
growth, profitability, and operational efficiency, as well as building strong relationships with retailers,
industry experts, and marketing professionals.

At Target Mart, Lucy has been instrumental in driving sales, marketing, and communication strategies
rooted in industry research and market trends, leading to notable business expansion. She successfully
implemented an ERP system, streamlining inventory management and operations, and enhancing
team oversight. Her customer-focused approach has been crucial in establishing Target Mart as a key
player in Kenya’s beauty sector.

Lucy’s career includes roles in asset management, sales, and customer relations at Chase Bank Kenya,
Essar Telecom Kenya, Telkom Kenya, and the Rotary Club of Nairobi. Her experience spans insurance
portfolio management, corporate sales, and marketing strategies, all of which significantly improved
customer satisfaction and engagement.

Her academic accomplishments include a specialized program in Real Estate Economics and Finance at
the London School of Economics (LSE) and the Board Readiness Programme at Strathmore Business
School. She is also part of the Academy for Women Entrepreneurs (AWE) Program, hosted by
Thunderbird School of Global Management and the US Embassy in Kenya, showcasing her commitment
to continuous learning.

Beyond her career, Lucy is actively involved in community service and leadership roles, including her
contributions to the Rotaract Club of Nairobi Central and various CSR initiatives, such as cancer survivor
support and road safety campaigns. Her dedication to professional growth and social impact continues
to drive her success and influence across Kenya’s beauty industry.