Irene is the visionary founder and CEO of Pelacca Brands Limited, a thriving confectionery
manufacturing company that has been delighting customers for six years. Her journey to founding
Pelacca Brands Limited reflects a well-rounded skill set honed through years of working on a variety of
projects. Her expertise in project management, client relations, marketing, and advertising has
contributed significantly to the growth and success of Pelacca Brands.
Starting a company in the competitive field of confectionery manufacturing with a passion for the craft
is a testament to her dedication. Her experience with FMCGs, telcos, automotive, IT companies, and
NGOs has equipped her with a broad understanding of different market dynamics, which is a valuable
asset in navigating this sector.
Irene’s multifaceted background helps her approach challenges with a unique perspective, blending
strategic planning with creative problem-solving. Her leadership at Pelacca Brands Limited is marked by
a keen ability to innovate and adapt essential qualities for sustaining and expanding a business in such
a dynamic industry.