Elizabeth Mbuguiro is a seasoned business manager with over 10 years of experience in developing and
implementing effective marketing strategies within the agrochemical and seed sectors. She holds a
Bachelor of Science in Agribusiness Management and Trade and a Master’s in Business Management
with a focus on Project Management. Elizabeth is dedicated to empowering farmers by providing
solutions to their agricultural challenges through her ventures, Amaliz Agribusiness Enterprises and
Amaliz Seeds.
Throughout her career, Elizabeth has demonstrated exceptional leadership and strategic thinking
abilities. She has successfully managed a diverse portfolio across 21 counties in Kenya and has been
recognized for her contributions to environmental conservation and youth empowerment. Her
commitment to excellence has earned her several accolades, including a gold award from the
Presidential Award Scheme in 2013 and recognition for the best marketing stand at the Meru National
Show in 2022 and 2023.
As an active member of the agricultural community, Elizabeth has held leadership positions in various
organizations, including serving as Chairlady and Vice Chairlady for the Waruhiu Agricultural Training
Center Stakeholder Field Days Exhibition. Her dedication to fostering collaboration and innovation in the
agricultural sector underscores her role as a thought leader and advocate for sustainable farming
practices.
Key Accomplishments
Gold award holder for the Presidential Award Scheme, recognizing efforts in empowering the youth
(2013).
Managed a comprehensive portfolio across 21 counties in Kenya, enhancing market reach and impact.
Spearheaded initiatives in environmental conservation, demonstrating a commitment to sustainability.
Achieved recognition for the best marketing stand at the Meru National Show (2022 and 2023).
Business Ventures
Founder, Amaliz Agribusiness Enterprises: Focused on empowering farmers through the provision of
farm inputs and consultancy services to address agricultural challenges.
Founder, Amaliz Seeds: Dedicated to offering a wide range of affordable and genetically enhanced
seeds, including vegetables, herbs, flowers, and grasses.